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THE RIGHT NAME
BUILDS THE STRONGEST
BRANDS.

 

I help innovative founders develop strategic, scalable names that support long-term growth.

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AND THE RIGHT EXPERT BEHIND IT.


 

I’m Tatiana Dumitru, a senior brand strategist and naming expert trusted by global brands and high-growth startups.

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Tatiana Dumitru's article for Entrepreneur
Feature in Yahoo Finance of our brand naming studio
PRETEE Creative's feature in Thrive Global
Tatiana Dumitru's interview for Influencive
Some of our clients
One of our clients, The Motley Fool
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Marc Randolph,
co-founder

Brand Identity for Arvato
Brand naming work for Johnson & Johnson
Work done for BD Medical

JOSH CHILDRESS

​

Former NBA Player, VC,

and Real Estate Investor

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Tatiana was great to work with. Communication was great and she delivered on time. Highly recommend. Thank you!"

PRETEE Creative is a naming and brand strategy consultancy trusted by founders and global brands.

We create names and brand narratives that strengthen credibility, differentiate you in your market, and support long-term growth. Whether you’re launching a new company, rebranding, or expanding your product line, you’ll receive a naming process built on strategy, clarity, and market insight, not guesswork.

BECAUSE A NAME WITHOUT A STORY, IS JUST A WORD.

Sphere on Spiral Stairs

Naming is a collaborative, strategic process and I guide founders through each stage with clarity and expert insight.

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